Gabe Scalise

1920 North 36th Street, Apartment 6
Seattle, Washington 98103
gabescalise@gmail.com
860.918.4254

Education
 

University of Utah - Bachelor of Science, Major: Sociology, Diversity Studies                                                             December 2012
Graduated Cum Laude
Salt Lake City, Utah

Work Experience
 

Content Manager - SouthAmerica.travel                                                                                                          October 2017 - Present
Seattle, Washington

● Lead visual and editorial content strategy to ensure continued success through data-driven improvements
o    Grew SouthAmerica.travel by 110.47% in traffic and 51.17% in new leads since October 2017
● Managed Marketing team and all Content, Social Media, Email Marketing, SEO, Content Strategy, & Branding
● Planned, created, published, and optimized consistent paid and organic content in accordance with brand voice
● Drove Content strategy and Brand Direction and ensured all creative matched branding guidelines and voice
● Developed multi-media blog content, press releases, infographics, videos, photo, graphics, and editorial content and distributed, tracked, and optimized that content with A/B Testing across different channels
● Lead local & global On-Page and Off-Page SEO Strategy and ensured Site Health using SEMRush, SEOProfiler, & Ahrefs in combination with working HTML & CSS knowledge
● Managed social media channels including Facebook, Instagram, Twitter, and drove engagement and growth
● Partnered with Influencers to promote destinations & grow the brand voice through Visual Storytelling
● Identified trends through Google Trends / BuzzSumo & worked with influencers to drive awareness and leads
● Tracked Campaigns, KPIs, and Marketing RIO using Pardot, Google Analytics, and more & reported on efforts to Senior Management

 

Content Producer / Visual Storyteller - Freelance                                                                             January 2008 - October 2017

● Worked with clients such as KoVima, Anicca Bags, Hinterland Skis, and more to develop and create visual (photo, video) and editorial (blog, copywriting) content and share and optimize it across various channels
● Planned, created, published, and optimized consistent content in accordance with brand voice & content pillars
● Focus on brand identity with an emphasis on telling highly creative and meaningful stories
● Still Camera Operator, Video (Motion) Camera Operator, Studio Prep, & Content Management

 

Digital Content Creator - Bonsai Media Group                                                                                             May 2017 - October 2017
Seattle, Washington

● Directly responsible for developing, creating, and managing all creative media for the agency and clients
● Developed & created SEO-driven blog content, press releases, infographics, videos, photos, graphics, and editorials
● Drove Content strategy and Brand Direction and ensured all creative matched branding guidelines and voice
● Planned, created, published, and optimized consistent content in accordance with brand voice & content pillars
● Still Camera Operator, Video (Motion) Camera Operator, Studio Prep, & Content Management

 

International School Teacher - Korea Poly School                                                                                        March 2015 - March 2016
Seoul, South Korea
 

Communications Assistant - Disability Law Center                                                                                        March 2013 - June 2014
Salt Lake City, Utah

Media and Communications Coordinator - Children of Ethiopia Education Fund                                         March 2012 – March 2013 Salt Lake City, Utah
 

Teen Center Coordinator - Boys and Girls Club                                                                                     December 2012 – March 2013
Salt Lake City, Utah
 

International School Teacher - United Nations Development Program                                                     June 2010 - September 2010
La Serena, Chile

After School Program Leader - Salt Lake City School District                                                                  November 2008 – May 2009
Salt Lake City, Utah

 

Skills
 

Marketing, Content Marketing, Content Strategy, Brand Direction, Data-Analysis & Optimization, A/B Testing, Content Management (CMS), Email Marketing, Influencer Marketing, , Adobe Creative Cloud Suite including Photoshop, Lightroom, Dreamweaver, After Affects, Content Creation, Content Production, Content for Web, Content for Mobile, Photography, Videography, Photo & Video Editing, Graphic Design, Studio Prep, Copywriting, Content Curation, CRM, Marketing Automation, Pardot, Salesforce, Marketo, SEO (Ahrefs, SEMRush), Google Analytics, PPC, Google Adwords, Wordpress, HTML, CSS

Continuing Education
 

Google Analytics Academy  - Certificate in Digital Analytics Fundamentals                                                                 

HubSpot - Certification in Content Marketing                                                                                                      

Select Accomplishments
 

●   United Nations Representative to Chile through the Chilean Ministry of Education in La Serena, Chile
●   Traveled to over 30 countries seeking to grow in my understanding of world issues, people, and the natural world
●   Published photography book titled Feelings Among Giants by Sunday Mornings at the River Publishing House
●   Published creative writer with outlets such as The PhoBlographer, The Adventure Handbook, Nope Fun, Vesper Mag, and more.
 

Website / Portfolio
 

http://www.gabescalise.com
 

References available upon request