Education
 

University of Utah - Bachelor of Science, Major: Sociology, Diversity Studies                                                        December 2012
Graduated Cum Laude
Salt Lake City, Utah

Work Experience

 
Editorial Curator & Artist - GoDaddy                                                                                                      September 2018 - Present
Seattle, Washington

● Work alongside our photography team to prepare brand aligned imagery for publication
● Serve as the company’s brand steward across all social media platforms by supporting GoDaddy’s focus on driving our brand pillars to differentiate us from the competition.
● Adhere to photography style guides for photo to align with merchandising, marketing, and design partners on photo execution.
● Collaborate between creative teams, including design, marketing, and web design.
● Collaborate between international/regional teams to remain global first in photographic storytelling.
● Edit/Make selects and size/crop photographs and present to creative and social teams.
● Ensure photography shots are completed on time
● Ensures that photographs are kept in good order and organized accordingly
● Partners with GoDaddy and Brand Leadership, using expertise in visual communication and problem solving
● Produce assigned projects on schedule and within assigned expenses.
● Responsible for the editing, organizing and final selection of all assigned photography
● Partner with Production Manager, Quality Control teams to en‐ sure final images meet technical standards
● Identify and recommend solutions to graphic problems in partnership with Designer team
● Understand the GoDaddy brand and properly adhere to guide‐ lines/requirements
● Ensure the overall quality of deliverables, ensuring accurate and timely completion on multiple projects simultaneously and meet tight deadlines within established budgets
● Partner with the in-house Copy, Design and Styling teams to bring to life a multitude of creative assets and present those assets to key stakeholders in a reasoned and articulate manner.
● Present your team’s photography to the broader creative leadership for constructive critique and aesthetic alignment.

Content Manager - SouthAmerica.travel                                                                                                      October 2017 - June 2018
Seattle, Washington

● Lead visual and editorial content strategy to ensure continued success through data-driven improvements
o    Grew SouthAmerica.travel by 110.47% in traffic and 51.17% in new leads since October 2017
● Managed Marketing team and all Content, Social Media, Email Marketing, SEO, Content Strategy, & Branding
● Planned, created, published, and optimized consistent paid and organic content in accordance with brand voice
● Drove Content strategy and Brand Direction and ensured all creative matched branding guidelines and voice
● Developed multi-media blog content, press releases, infographics, videos, photo, graphics, and editorial content and distributed, tracked, and optimized that content with A/B Testing across different channels
● Lead local & global On-Page and Off-Page SEO Strategy and ensured Site Health using SEMRush, SEOProfiler, & Ahrefs in combination with working HTML & CSS knowledge
● Managed social media channels including Facebook, Instagram, Twitter, and drove engagement and growth
● Partnered with Influencers to promote destinations & grow the brand voice through Visual Storytelling
● Identified trends through Google Trends / BuzzSumo & worked with influencers to drive awareness and leads
● Tracked Campaigns, KPIs, and Marketing RIO using Pardot, Google Analytics, and more & reported on efforts to Senior Management

 

Content Producer / Visual Storyteller - Freelance                                                                                January 2008 - October 2017

● Worked with clients such as KoVima, Anicca Bags, Hinterland Skis, and more to develop and create visual (photo, video) and editorial (blog, copywriting) content and share and optimize it across various channels
● Planned, created, published, and optimized consistent content in accordance with brand voice & content pillars
● Focus on brand identity with an emphasis on telling highly creative and meaningful stories
● Still Camera Operator, Video (Motion) Camera Operator, Studio Prep, & Content Management

 

Digital Content Creator - Bonsai Media Group                                                                                             May 2017 - October 2017
Seattle, Washington

● Directly responsible for developing, creating, and managing all creative media for the agency and clients
● Developed & created SEO-driven blog content, press releases, infographics, videos, photos, graphics, and editorials
● Drove Content strategy and Brand Direction and ensured all creative matched branding guidelines and voice
● Planned, created, published, and optimized consistent content in accordance with brand voice & content pillars
● Still Camera Operator, Video (Motion) Camera Operator, Studio Prep, & Content Management

 

International School Teacher - Korea Poly School                                                                                      March 2015 - March 2016
Seoul, South Korea
 

Communications Assistant - Disability Law Center                                                                                       March 2013 - June 2014
Salt Lake City, Utah

Media and Communications Coordinator - Children of Ethiopia Education Fund                                     March 2012 – March 2013 Salt Lake City, Utah
 

International School Teacher - United Nations Development Program                                              June 2010 - September 2010
La Serena, Chile
 

Skills
 

Marketing, Content Marketing, Content Strategy, Brand Direction, Data-Analysis & Optimization, A/B Testing, Content Management (CMS), Email Marketing, Influencer Marketing, , Adobe Creative Cloud Suite including Photoshop, Lightroom, Dreamweaver, After Affects, Content Creation, Content Production, Content for Web, Content for Mobile, Photography, Videography, Photo & Video Editing, Graphic Design, Studio Prep, Copywriting, Content Curation, CRM, Marketing Automation, Pardot, Salesforce, Marketo, SEO (Ahrefs, SEMRush), Google Analytics, PPC, Google Adwords, Wordpress, HTML, CSS

Continuing Education
 

Google Analytics Academy  - Certificate in Digital Analytics Fundamentals                                                                 

HubSpot - Certification in Content Marketing                                                                                                      

Select Accomplishments
 

●   United Nations Representative to Chile through the Chilean Ministry of Education in La Serena, Chile
●   Traveled to over 30 countries seeking to grow in my understanding of world issues, people, and the natural world
●   Published photography book titled Feelings Among Giants by Sunday Mornings at the River Publishing House
●   Published creative writer with outlets such as The PhoBlographer, The Adventure Handbook, Nope Fun, Vesper Mag, and more.
 

References available upon request