Gabe Scalise

1920 North 36th Street, Apartment 6
Seattle, Washington 98103
gabescalise@gmail.com
860.918.4254

Education
 

University of Utah - Bachelor of Science, Major: Sociology, Diversity Studies                                                        December 2012
Graduated Cum Laude
Salt Lake City, Utah

Work Experience
 

SouthAmerica.travelContent Marketing Manager                                                                                      October 2017 - Present
Seattle, Washington

● Responsible for developing, creating, and managing all marketing and creative content for the brand
● Focus on brand identity with emphasis on telling highly creative and meaningful visual stories
● Managed in-house Marketing team and remote team workflows and improved efficiencies through a process-driven / data-driven approach
● Edited targeted video & still images and designed graphic design pieces for web and social promotion
● Wrote meaningful and targeted blog posts that were optimized, keyworded, and SEO-driven
● Developed paid and organic social media campaigns and shared targeted and optimized content
● Improved on-page and off-page SEO, A/B tested creative content and campaigns, and optimized Google PageSpeed and PageRank
● Utilized guest bloggers and Influencer outreach strategies to develop and promote new content
● A/B Testing and Analytics to track and optimize content across channels on the web and social
● Tracked goals and progress, as well as managed remote workflows and projects
● Motion Camera Operator / Still Photographer
 

Photographer / Videographer / Visual Storyteller                                                                                     January 2008 - Present
Freelance

● Worked with clients to develop their vision and to shoot content for print and digital publications
● Shot and edited video for advertising and promotional use on TV and the internet
● Worked start to finish to organize, edit, print, and publish work for clients in a timely manner
● Specialize in adventure travel, international travel, outdoor adventure, fine art, action sports, and working with diverse populations
● Work has been published in print and online by outlets including Matador Network, Fodors, The Adventure Handbook, Gestalten, Flickr, No Culture Icons, and more.
 

Bonsai Media Group - Digital Content Creator                                                                                           May 2017 - October 2017
Seattle, Washington

● Directly responsible for developing, creating, and managing all creative media content for agency and clients
● Motion Camera Operator / Still Photographer
● Managed, tagged, and distributed creative assets from a content database (CMS) both written and visual
● Worked with clients start to finish to storyboard, develop, shoot, and edit work in a timely manner
● Heavy focus on brand identity with emphasis on telling highly creative and meaningful visual stories
● Edited targeted video & still images and designed graphic design pieces for web and social promotion
● Wrote optimized and keyworded blog posts and created meaningful and concise content
● Shared Targeted and Optimized Content across Social Media and the web
● Utilized guest bloggers and Influencer outreach strategies to develop and promote new content
● Utilized A/B Testing and Analytics to track and optimize content across channels on the web and social
● Tracked goals and progress, as well as managed remote workflows and projects
 

Korea Poly School - International School Teacher                                                                                      March 2015 - March 2016
Seoul, South Korea

●    Coached students to achieve English fluency and competence for continued international school admission. 
●    Motivated students to excel in a range of subjects including literature, public speaking, history and science classes.
●    Maintained records in a central database of daily curriculum and student attendance
●    Planned and lead various school-wide events including Halloween and Christmas day long festivals. 
 

Disability Law Center - Communications Assistant / Administrative Assistant                                          March 2013 - June 2014
Salt Lake City, Utah

● Developed, edited, and marketed creative content on social media, in print, and across the web
● Designed, implemented, and maintained a new website and its contents using HTML, CSS and Java
● Used Google Analytics and metadata to track social & web content and target and engage new audiences
● Tracked metadata, keywords, and phrasing using SEO / SEM systems to increase search engine visibility
● Designed, implemented, and maintained social media outlets, email marketing lists, and newsletter
● Expert in using CRM systems (Salesforce, Oracle) to managing and organize customer interactions
● Tracked fundraising goals and reached out in unique ways to potential donors
● Worked with Senior Management to assist on organizational and office management tasks
● Member of the Community Relations Team developing outreach and communications strategies


Children of Ethiopia Education Fund - Media and Communications Coordinator                                     March 2012 – March 2013 Salt Lake City, Utah

●   Designed, implemented, and updated a new website and it’s contents using Wordpress, HTML, and CSS
●   Wrote and edited original content for the web and print including email chains, newsletters, and more.
●   Designed targeted graphics, posters, photos, and video content for marketing and promotional use
●   Created content for social media networks and shared and maintained that content using CRM Systems
●   Used Google Analytics to track social and web content metadata to target and engage new audiences
●   Tracked metadata, keywords, and phrasing using SEO / SEM systems to increase search engine visibility
●   Developed and organized a central database of donors and clients using Excel
●   Developed and implemented an Outreach and Communication strategy for the organization
●  Assisted Senior Management in planning and fundraising for our large annual giving event
 

Boys and Girls Club - Teen Center Coordinator                                                                                   December 2012 – March 2013
Salt Lake City, Utah

●   Managed 3 staff members and up to 100 teenage students daily
●   Scheduled activities, programs, and activities for staff and students on a daily basis
●   Coordinated travel & transportation and provided students with assistance in school and the community.
●   Maintained a central database record of staff and student performance and attendance
 

United Nations Development Program - English Teacher                                                                      June 2010 - September 2010
La Serena, Chile

●   Taught English to eighth through twelfth grade students to engage and motivate them to pursue English.
●   Worked start to finish to review and rewrite the contents of the school’s English Language curriculum
●   Helped the school find and utilize resources to improve the functioning and quality of education
●  Maintained and tracked student performance in a central database


Salt Lake City School District - After School Program Leader                                                              November 2008 – May 2009
Salt Lake City, Utah

●   Worked in a low income school district with diverse populations assisting with homework, planning activities, and managing student behavior
●   Acted as an advocate for the students in their own education
 

Skills
 

Marketing, Content, Brand Management, Creative Direction, Digital Photography, Film photography, Videography, Photo Editing, Video Editing, Content Management, Content Optimization, Search Engine Optimization (SEO), Data Analysis, A/B Testing, Email Marketing, Drip Campaign, Marketing to Sales Funnel Optimization, Pay Per Click Advertising (PPC), Social Engine Management (SEM), CRM systems, Google Analytics, Web Tracking, Adwords Campaigns. Microsoft Excel, Microsoft Powerpoint, Microsoft Word. Wordpress Front and Back-end Web Development, Intermediate knowledge of HTML, CSS, Javascript, Database Systems Management.

Continuing Education
 

Google Analytics Academy  - Certificate in Digital Analytics Fundamentals                                                                 

HubSpot - Certification in Content Marketing                                                                                                      

Select Accomplishments
 

●   United Nations Representative to Chile through the Chilean Ministry of Education in La Serena, Chile
●   Traveled to over 30 countries seeking to grow in my understanding of world issues, people, and the natural world
●   Published photography book titled Feelings Among Giants by Sunday Mornings at the River Publishing House
●   Published creative writer with outlets such as The PhoBlographer, The Adventure Handbook, Nope Fun, Vesper Mag, and more.
 

Website / Portfolio
 

http://www.gabescalise.com
 

References available upon request